VEGOSPARK® has been a top trusted vendor hired by NCBA Bank to provide marketing and creative services for the bank and the MPAWA, a mobile lending service in partnership with Vodacom PLC, since 2017. VEGO® has been assisting the bank in establishing campaign design, marketing strategy, and commercials for over 7 years.
Project Requirements
Increase the number of consumers from 7 million to 9 million while decreasing late loan repayment by 15%.
Changing its consumers' saving behaviors and increasing the MPAWA savings rate by 22% by the end of 2023.
What We Did
Our internal team strategically implemented a market research study to better understand the culture, psychology, and preferences of its targeted consumers in order to build campaigns that resonate with the intended market and suit Vodacom and NCBA requirements.
Created an explicit go-to-market plan, on-the-ground staff, and attractive radio ads for radio transmission, which aided us in meeting the KPIs in a matter of months.
Project Outcomes
2.4 million new clients were acquired, late loan repayments decreased by 16.8%, and transaction rates improved by 23%.
Mpawa today has over 9 million active clients who are experiencing life-changing advantages.
