UTT Amis Case Study


Introduction

UTT Amis is a fund management firm that specializes in the creation, development, and administration of collective investment schemes, operating under the Ministry of Finance. We were officially appointed as a marketing consultant for the fiscal year 2018/2019to promote its new product BondFund.

Project Requirements

  • UTT wanted a brand activation plan and creative materials for the introduction of its new Bond Fund product.
  • They planned to target 350,000 internet users between the ages of 30-48 and improve website and phone call traffic.

What We Did

  • We created 2D and 3D visual content for the 90-day brand activation event.
  • We produced creative digital content for the 90-day brand activation program.

Project Outcomes

  • In three months, UTT Amis sold over $2 billion in shares and reached around 480,000 potential customers via the internet platform.
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