It was an honor to work with Coca-Cola, the most recognized international brand in 2018, a brand that has effectively spread and captivated people's hearts all over the world for more than 40 years.
Project Requirements
To produce a compelling and catchy radio advertisement that would attract potential customers to experience the new Cococala sensation and share the joy with their friends over the holiday season.
Gain a competitive advantage in a fast-paced, competitive industry.
What We Did
To resonate with the Coca-Cola brand, we designed a melodic music arrangement in a ballad-country style, as well as words that are peaceful, joyous, and interact perfectly with people in an appealing way.
Project Outcomes
In the three months after the campaign's introduction, Coca-Cola sold over 348,000 cans, boosting its market share by 12%.
